Personal trainer sales funnel

Running a successful business requires having a sound sales funnel. A sales funnel describes how you get, keep and grow the lifetime value of your customers. It is a great way to describe the way that people move through your personal training business and the strategies that you can use to increase the lifetime value of each customer.

If you are able to sign a customer up for a six-month block of training sessions, then they are far more valuable then someone trying a one-time teaser session. This occurs due to the difference in the approach that you create as part of your marketing strategy. The smart personal trainers know how to sell their services and promote themselves. They also know how to make it very easy for people to get into their sales funnel.

As an example, they can do this by offering a very simple way to get started in the sales funnel. This could be signing up to the free newsletter, or buying a low priced report. Whatever the first step in your sales funnel is, you need to have it laid out so that you can measure how effective it is.

From here, you then offer your prospects the chance to move further down the sales funnel. This could be an interview, or a free introductory session. In the case of a personal trainer, you need to have contact with the prospect and convince them into a buying decision. It is a good idea to have a number of different options for the prospect to choose from.

You could have a starter training pack, consisting of 4 sessions. This could be used for first time clients as a way to give them a measureable result in one month. You can also have a 3 and 6-month training program designed with specific results in mind. You can then match the prospects desires to the programs you offer. There are many variations that personal trainers can offer, so you can be flexible in the approach.

You need to be confident in your sales approach and explain exactly why prospects should sign up for a long duration of training sessions with you. You also need to explain the results clients can gain and set achievable goals that will motivate the prospects. If you can show them these things, then you will be much more likely to increase your sales rate.

Remember that having a clearly defined sales funnel is very important as it makes your marketing strategy much more scientific and measurable. You can then change parts of the offer and see which generates the best response.

Remember that you need to have different price points in your sales funnel. Never assume that everyone is conditioned by price. That is not the case. There are many people who only want to buy the very best. As such, you should have a high-end program that caters to these people. You will find that a small percentage of people will take this option, and this will bring in a substantial source of income.