Content People are Looking For

Want to know a little secret about getting local people to your website? What if you could constantly be adding exactly what people are looking for?

Think about that for a moment, as trainers it seems at first we’re all content to fight over the few people that are actively looking for services specifically like ours. At some point you realize there is a really big audience of people out there that have fears and problems relating to fitness and weight loss, they just don’t yet know that you could be the solution.

I’ve always felt that it was intelligent to be focusing on this much larger audience, knowing the more I did to catch their attention I’d naturally attract those people that were actively looking.

So how do we do that?

Well a wise mentor always told me, “be willing to give your best stuff away.” You must always be teaching people, providing real value to improve their lives and todays technology allows you to do that easier, better and faster than ever before.

The only downside is there is now a lot more content available. Here’s where it can be good to get a little tricky.

If you get a moment of inspiration write on it, or create a video, pour your heart into it because that true sincerity is key to your success. People will get to know you through your words and images and that will lead them to trust and ultimately asking for your help. Start to keep a list of the questions that you are regularly asked, these always make great content pieces. But here’s the icing on the cake…

What’s Dr. Oz talking about? How about MSNBC? Or maybe even your local newspaper or radio station?

These guys have really big audiences all the way to the local outlets in your community that have your local audiences (and often you’ll begin to notice they’re piggybacking off of the big network shows talking about the same thing they are.)

You need to follow suit, if you see something on the network shows or mainstream news media that you feel confident to express an opinion on you should, people are actively searching for more information on these topics right now. In fact you’re doing it too!

We all generally have the same trend of behaviours. Something catches our attention and we’ll go looking for more information, once we find that information then we’ll usually look at who the source is and decide whether we trust them if we do we may follow them more or if we find that their services may be something to assist with our problem we just might contact them.

If you’re looking to attract more clients this is just one of the ways I’d suggest you contribute to your own legend, don’t compete for the small number of people who are shopping you and your competitors right now, instead speak to that larger audience and everyone will come.