How My Business Has Changed Since the Last Mastermind Meeting (90 days!)

Metra Lundy – http://www.kineticsnj.com

On November 15, 2013 I called my office manager to set up a meeting to discuss our financials.  Like every month, I wanted to know where we were with our monthly revenue goals; whether or not we are on budget for payroll; and if there was some way that we could save more.  It turned out that we were on board to earn $28k more than the numbers had previously shown.  There were two major differences, 1) we’d run our very first Fit Pro Connect email marketing promotion using the “done for you” marketing broadcast. That promotion brought in 20 new clients; of the 20 new clients, 6 clients signed on for longer term contracts.  In addition, both my personal training and group fitness training rates were increased which of course increased. Since the last Mastermind, I’ve realized that Fit Pro Connect not only keeps you in contact with current and new audiences but it can help to earn revenue.  We are currently in the middle of our second email marketing campaign, 14 Day Flat Belly Detoxification.

For organization purposes, I’ve always had a monthly marketing list in place.  At the last Mastermind meeting Cabel recommended that we create a chart style plan organized by action item and month. His suggestion for creating a marketing plan has been less overwhelming because it excludes the details of the events (which I now record on a different document after the plan is created).  To date, I’ve completed my first and second quarter plans.

It’s funny how one small recommendation can make a huge change in the way that we do business.  It has taken me two Mastermind meetings and several coaching calls to figure out where my business is weakest.  The “Set, Show, Close” report has helped bring clarity to my biggest challenge, lead generation.  We just hadn’t been setting enough appointments. In 2013 we facilitated only 44 consultations of which 28 showed, 16 were no shows, and 23 purchased services.

Since the last Mastermind meeting, I am more comfortable with the business that I’m in.  I’ve experienced several marketing paradigm shifts that have helped me to earn $219K in 2013.  Both my gifts and weakness are apparent to me and my goal is of earning 1 million dollars by the close of 2015 feels possible.