Why Being the Best Matters

Being an MMA fan, I get caught up in the hype of fights all the time.

Every time there is a championship fight, they create promo for both fighters and how hard each camp has trained.

You get to see the inside life of each fighter and why this fight will be the best fight ever because the champion has never fought a challenger so strong, so experienced, so fast, so (insert athletic adjective).

Take for instance Georges St. Pierre who has one of the most dominant careers in mixed martial arts.

He retired with the belt because no one could beat him decidedly making him perhaps the best fighter ever.

And that’s why he still gets paid the big bucks! We buy his stuff, we listen to what he says and read books on his life to be more like him.

That’s what authority is.

Want to know the opposite of authority?

It’s actually, “uncertainty.”

That’s why championship fights sell out, because there is that feeling of uncertainty that the best might just lose. When the champ wins, it re-affirms why we buy the stuff he represents, because he is the best!

Think about your fitness business or any business for a second.

If you’re not the best who would want to visit you and pay the big bucks?

If suddenly a new competitor comes to town what are you doing to prove you are still number one?

Are you creating uncertainty about your business in any way?

Remember, most people don’t remember second place, so strive to be number one in every facet of your business and you’ll be the champion of your industry.

Joe Fight

Joe “Fight” is a fitness business owner from Toronto that runs Fight Fit Bootcamps, a fitness and fat loss bootcamp that helps his clients burn fat, tone up and learn to kick butt at the same time. Having expanded to 3 locations in under 2 years, his business has proven to be a game changer for the fitness and martial arts market. For more information about his program check out: http://www.fightfitbootcamps.com/careers