What’s your story?

Want to know my secret to getting handfuls of prospects from my email campaigns and Facebook campaigns?

There’s lots we can all learn about copywriting, in fact I’d argue you and I will spend our whole life learning. Just to be so-so copywriter’s at best.

We’re trainers, coaches, we understand the body. But we also understand people.

“Business” often intimidates us, sales is scary, and we negatively reinforce ourselves with fear thinking, “I don’t know what to do to get more clients.”

The curse I find is most of us way over think things when it comes to business. We’re worried about the right sale, the best offer to run at this time of year, what offer to run after we’ve done, this, this and that.

The list goes one.

Unfortunately it seems we wind up not seeing the forest for the trees.

Ever feel like that?

Here’s a little secret.

And you’re experiencing it right now in this blog post. What, huh?

I’ve found my best and most consistent marketing results by considering the following before I ever start writing the promotion.

What is my prospect likely to be feeling right now?

What are they likely to be thinking about at this point in time?

Example. As I write this it’s November, two weeks before US Thanksgiving.

My American colleagues are likely thinking about the coming holiday, the food they’ll eat, the shopping and deals on Black Friday, and all the exciting times to come with Christmas.

In Canada we’re beginning to think about the coming Christmas holidays, those Christmas parties, the late nights, the great food, the “little black dress” and how out of shape we’re going to be come January.

So that’s what I’m going to write my promotion about.

The offer is the least important part, it’s more important to think about, “how will I connect with the reader?”

Can I get them nodding their head in agreement or thinking about how they relate?

Does this make sense to you?

Gotcha!

If I can connect with them, if I can give them the feeling that I understand them or the feeling that I can peer into their mind I can get them to the next line.

It’s through this relationship on the page that I only hope to keep reinforcing in their own mind the thoughts they’ve already had.

That it’s time to change, it’s time to take control.

That it would feel great to look great in that “little black dress,” that by taking action now the New Year’s Resolution will stick and be a success for once.

The offer is the least important, if all of these other things make sense to them then the offer only needs to “fit” and feel good too.

Adding the elements of social proof, schedule information, directions, and of course a money back guarantee will further the cause but none of that matters if they don’t read past the first line.