“Secrets to make millions…PLUS a smoking hot blonde!”

Earlier this week I was shopping for a couple of new keyword domains on GoDaddy.com and I noticed an image in the left hand column it read like this:

The secrets I used to sell online and make millions…PLUS a smoking hot blonde!

Now as you can likely figure out if you are reading this blog I read a lot of different books, blogs, etc about sales, marketing and related topics. So naturally being a 34 year old male the addition of “smoking hot blonde” took my interest level beyond a casual notice or interest in the topic to the point of actually clicking on it. Now that might sound bad but when you are considering how you reach your niche this buyline illustrates a basic human behaviour and an effective connection point to the targeted prospect.

Or at least that’s my opinion, here’s a brief idea of what I think his target prospect might look like and how he used this buyline to attract them:

1)      A large number of internet start-ups are by males, mid to late twenties to early forties. Those that are more likely to embrace technology, are excited about the prospect of having something work for you rather than actually working, likely single and not afraid to risk what resources the have or to attempt to make a lot with a little investment. The buy line now appeals to this demographic in many ways: secrets used to make millions, hot blonde. Strong connection to the illustrated demographic.

2)      The description in the sentence creates a subjective judgment, targeted at a male audience, “what is this guy’s definition of smoking hot? And what is he using sex to sell? Well I might as well see what these supposed SECRETS are also.”

Now even if you have no interest in selling products online this is a great video for you to watch. It’s a really good example of an entertaining presentation of simple truths that will bring success in any service based business model. I’ve embedded it here to make it easy for you to take a look.

The other point to make about this is that if you haven’t noticed, video is taking over the internet. YouTube is now one of the largest search engines next to Google. If you haven’t already incorporated the use of video into your website, you should. Now if you’re like me my initial thought about video was: time consuming and too much money. Truth is it doesn’t have to be either. Last year while presenting at a fitness conference in California I was introduced to the FlipCam (that is now catching on like crazy everywhere.) A small USB re-chargeable camcorder that is smaller than your cellphone and has it’s very simple to use editing software built right into its internal memory. You can shoot a video, edit it, and have it on YouTube in minutes. In fact almost all the video on any of my websites right now is made with a FlipCam, and far cooler stuff can be done with a little creativity. Though a video like the above looks nice, is fun, and entertaining a much simpler video can still be equally effective.

Video will set you apart from your competitors, it will provide a dramatically improved connection with your virtual customer or prospect, and with the addition of keyword rich titles and descriptions YouTube will become another traffic centre driving prospects to your website.

Anyhow that’s a brief little bonus for a Happy Friday. Have a great weekend everyone!