Basics of SEO Content

If you are a personal trainer your website is a key piece of fitness marketing strategy. But I’ve said that a million times. How you develop your website is also critical for effective personal trainer marketing. But then I’ve also said that numerous times. What I have not shown you so specifically yet is exactly how to optimize your content for your website.

Below is a sample of basic keyword optimization for each new article you post. Each new article should provide quality information and value as this is what attracts your readers. Now by ensuring you use your strong keywords strategically placed each new piece of value added content becomes another spoke in your fitness marketing wheel. Remember people come looking for answers, not prices, but that doesn’t mean we can’t help ensure they find your answers. If you are looking for a first page Google listing adding multiple optimized pages for each keyword will be a big step in the right direction.

The above is a headline and opening paragraph of an article written by one of my coaching clients for his developing website. I modified it by added and highlighting the keywords in the format I recommend.

The basics of optimizing your article:

1. Include primary keywords in your title.
2. Use your keywords again in the first sentence and again before the end of the first paragraph.
3. Ideal density would be 3-6% for your keywords in the entire article. (I personally don’t worry about writing my articles this way as I will outsource this kind of optimization for my studio website.)