You Should Be Worried If They Say “No”

Are you regularly asking your clients for testimonials? Most trainers are not. This won’t be a long blog post at all but it will be one packed with great purpose.

I’m certain by now you know the benefits of testimonials. Social proof is worth more than just about any pricey, elaborate marketing campaign. It’s worth more than ten certifications and all kinds of post-secondary education. So I’m sure you understand the marketing value of asking for testimonials. But there is a far more important reason to be asking your clients for testimonials on a regular basis.

Let me be blunt, and glaringly obvious.

If you asked your client for a testimonial today and they said NO; what does this say about your service or the value you are providing?

If you are providing the value, results, and service that you both think and say you are, shouldn’t you be 100% comfortable asking your clients for a testimonial? I mean if they say no, shouldn’t you be concerned?

Maybe concerned isn’t the right answer but you should most certainly be asking, “what is missing from my service that you don’t feel comfortable providing me a testimonial?”

Now this isn’t just true of testimonials but also referrals, they go hand in hand. If your clients over the top love your service it’s a natural occurrence that they will want to share and tell their experiences to others, if they don’t something isn’t right.

Start asking, the feedback will catapult your business forward.