by Cabel | Dec 17, 2015 | Business Management
How did you do this year? Did your business live up to your expectations? Do you know your margin? Did your personal income grow? Is it where you want it to be? It’s my experience that when asked these kinds of questions most fitness professionals don’t know the...
by Cabel | Dec 15, 2015 | Personal Trainer Marketing
December is a tricky month for fitness entrepreneurs. Even though as fitness professionals we know that by beginning an exercise program now, even if you’re eating all the delicious treats and having the occasional alcoholic beverages, that metabolically you’re far...
by Cabel | Nov 12, 2015 | Personal Trainer Marketing, Selling Personal Training
Want to know my secret to getting handfuls of prospects from my email campaigns and Facebook campaigns? There’s lots we can all learn about copywriting, in fact I’d argue you and I will spend our whole life learning. Just to be so-so copywriter’s at best. We’re...
by Cabel | Aug 26, 2015 | Personal Training Business Tips, Selling Personal Training, Success Mindset
November 2014 I was honoured with the opportunity to speak at the local TEDx event. I was super excited to share this short equation which has been a big part of my life for more than 20 years (though I didn’t realize that until just a couple years ago.) You see...
by Cabel | Aug 18, 2015 | Personal Trainer Marketing
Is your website design wrong? Is there something wrong with your copy? Is the color scheme wrong? Could you improve your website in anyway? You’re probably making the same mistakes a lot of fit pros make… It’s 2015! Every fitness business should have a...
