The importance of selling your personal training services
Most personal trainers that are new to the business are excited about their new business venture, however it is very important to understand the significance of self-promotion and marketing. Many personal trainers fail in business, as they don’t do enough promotion and marketing. You should always keep in mind that marketing your personal training […]
Popular fitness marketing strategies
There are many marketing strategies that personal trainers use but some are much more effective than others. Inside this article, you will find some of the most popular fitness marketing strategies. Bootcamp training Offering a bootcamp is something that many personal trainers do in order to drum up more business. This is a […]
How-to Easily Attract Clients Even if You Hate Sales and Marketing
I would say nearly every trainer I’ve met, including myself, started their career because they enjoyed working out. In my case in particular my career began because people just kept asking questions whenever I was in the gym. They seemed to think because I was frequently in the gym and appeared to be in good […]
Podcasts – a great method of fitness marketing
If you are in the fitness industry and want an easy and inexpensive way to promote your business then you should think about using podcasts. This is a marketing method that works whether you are a personal trainer, a gym club owner or another form of fitness professional. Podcasts are a method of having a […]
How-to Get Your Clients to PAY YOU to Send Their Referrals
By now I think we’ve all heard of the plastic gift card but just in case you haven’t let me first briefly explain what they are and how they’ve been used. There are a number of manufacturer’s online that can produce a plastic gift card for you that looks and feels like something you would […]
Managing Cash Flow a Key Element to Success
When I first started in the fitness industry there was no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if there were I was clearly clueless as to where to find them or how to use them.) Now […]
Personal trainer marketing
If you are a personal trainer and want to improve your income, client base or lead generation acquisition, then you need to work on your marketing. Besides training personal clients, your marketing is the most important aspect of your business. This will determine if your business succeeds or fails. There are a few important ways […]
Your Sales Format System
Being a successful and profitable fitness professional will take more than being educated and certified. Whether you like it or not you will need to be proficient at selling your services. If this makes you cringe it may be because you associate sales with the practices of the bad sales people you’ve been exposed to. […]
One Strategy to Fast Track Your Business Right Now
If there is one thing that’s true it’s that personal trainers generally find it difficult to continually attract and find new clients. It doesn’t have to be this way and in this column I hope to recondition your whole paradigm when it comes to attracting clients. First you need to think about what you “can […]
3 Easy Techniques To Be More Productive So You Can Make More Money
I have a guest post today from my friend and colleague Lori Kennedy. You may remember Lori Kennedy – she is the Registered Holistic Nutritionist from Toronto. We co-hosted the Wellness Business Summit this past March. She has a few techniques on how you can be more productive so you can make more money. […]
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