Personal trainer sales funnel
Running a successful business requires having a sound sales funnel. A sales funnel describes how you get, keep and grow the lifetime value of your customers. It is a great way to describe the way that people move through your personal training business and the strategies that you can use to increase the lifetime value […]
Small Group Personal Training with Boomers and Yes Seniors Too!
Welcome back Dr. Dan… The Boomer and senior market will be the fastest growing “niche” if you can call the soon to be dominant market a niche in the fitness industry. Boomers are turning 65 every day at an alarming rate! 10,000 every day!! I won’t bore you with stats on how this population segment […]
Your Fitness Marketing Sales Methods
My coaching group has really grown and as it’s grown I’ve continually been exposed to more situations, entrepreneurs starting out, those with big teams, and a variety of types of organizational structure. Through each situation I seem to always come back to two different types of sales situations. 1) Primary sales person meets with every […]
Is The Fitness Industry Ready For The Boomer Explosion?
Do you presently train many boomer or senior clients? Do you know how to effectively attract what is likely to become the largest unserviced training client market on the planet? I know this is an area of my business that could stand significant growth and learn about this I’ve turned to my friend and colleague […]
Building your mailing list
As a personal trainer, you need to be constantly working on building your mailing list. Your mailing list is of primary importance to your fitness marketing methods, so you need a way to measure if your current strategy is working or not. There are many ways that you can build your mailing list, which are […]
GSD is How We Roll!
You know I’ve learned so much from my mentors over the year’s, this again comes from my association to Bedros. Just before Christmas I received a small package in the mail, a gift from my coach. A simple Christmas card and a new iPod shuffle. I didn’t think much of it at first other than […]
Promoting your personal training business
In promoting your personal training business, you need to think about your current customers and clients. This is something that most personal training businesses overlook. In other businesses, this is known as ongoing customer relationship management and it is very important if you want to increase the lifetime value of each customer. You also need […]
How-to Open a Standalone With Minimal Risk
Recently I was in Miami attending Bedros Keulian’s and Craig Balantyne’s 100k Info Mastermind. During one of the breaks I was speaking to one of the members of the group who was facing an interesting situation with his training studio. When we spoke at the last meeting he was discussing the possibility of moving his […]
How personal trainers can generate website traffic
In order to generate more website traffic, personal trainers need to know the specific details of how to improve their fitness marketing strategy. There are some simple methods that you can apply, and which generate great results. One of the best ways that personal trainers can generate websites traffic is with videos. This works especially […]
Be SMART, don’t be Dumb!
It’s peak season and what’s the one thing every great trainer is good at doing when it comes to helping clients establish the value of what we offer? Ok I know half of you are thinking results, but even results don’t mean a lot if we don’t have a goal in the first place. Even […]
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