How-to Suck as Many New Leads From Your Website as Possible
Just this morning I was reviewing a website change for one of my coaching clients, a new website offer to generate more leads for their training studio and bootcamp. As I was writing the email response it dawned on me how often I’m discussing this same thing with many fitness professionals, it seemed the ideal […]
Dealing With Competition
It’s normal at first to fear or be frustrated with increased competition. Our immediate reaction to increased competition is one of self-doubt or scarcity. The only way increased competition can hamper your ability to succeed is if you choose to acknowledge or give into these fears and become reactive to them. If you stay […]
An Update to an Old Idea to Become the Local Expert
Wouldn’t it be great if you could have all the complimentary businesses in your area acknowledge you as a local expert when it comes to personal training? Wouldn’t it be great if you could borrow their credibility to quickly enhance your own? Maybe you can. With a little persistence this tidbit of personal trainer marketing […]
Your USP (Unique Selling Proposition) and Your Personal Training Business
If I asked you, “what do you do?” Could you explain concisely or would you stumble and have to think about it? If I asked you right after, “and how are you different?” Could you explain that equally as effectively? I mean let’s face it there are lot’s of personal trainers and fitness professionals. Nearly […]
How-to Develop and Use a Customer Avatar to Get More Personal Training Clients
If you want more personal training clients and don’t have a defined customer Avatar this article is absolutely step one for the future success of your personal training business. When I first started as a personal trainer I would hear from successful business owners all the time that I needed to know my niche but […]
Personal Trainer Business Tip: Time Management.
Look if you’re going to be an entrepreneur than you are going to mull over how to better manage your time, frequently. Everyone has different ideas and you will need to find what works for you. This week’s personal trainer business tip is all about successful time management. First, focus on what matters and learn […]
Are The Things You Say Attracting or Repelling Personal Training Clients?
I have yet to meet a personal trainer that had copywriting listed high on their list of important skills to be a successful personal trainer or fitness professional. However take it from me, the very words you’re using on your website, in your articles, videos and marketing campaigns may be the exact cause of their […]
Fear, Success, Math, Your Baby Steps
As fitness professionals we’re so methodical, analytical and task oriented that sometimes we really do miss the forest for the tress. Combine that with a healthy does of entrepreneurial fear and it’s not hard to see why so many fitness professionals struggle to build a career that affords them the lifestyle they deserve. I know […]
Know Your Audience
Given that today is election day here in Alberta I know many of you will instantly relate to this. Just this last weekend was my third annual Profitable Personal Trainer live workshop and like every event of this kind one of the first, biggest and most important points was to identify your audience. Many interpret […]
The Business Pyramid
Being an astute fitness professional you may have heard of the Food Pyramid but have you heard of the Business Pyramid? The Business Pyramid represents the only three ways you can make more money in your fitness business. You can… 1) Get more clients. 2) Charge each client more. 3) Sell current and previous clients […]
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