555 E 15th Ave. Alberta, BC
If you want to become a member of the elite, a fitness marketing specialist, someone who can sell personal training with ease, a truly profitable personal trainer than you best pay attention to the following: 1) Stop doing 60 min sessions, switch to abbreviated training either a 45 min session or better yet a 30 […]
As an expert trainer you possess a lot of great knowledge, as an expert human being you are compelled to share that knowledge with others. By now we surely have those two things established. Now why haven’t you written your free report yet? Seriously, I am assigning you home work. I realize we are heading […]
Did you wake up this morning full of passion and desire to succeed in a way that you have never felt before? Did you wake up with ideas and tasks swimming in your head that you absolutely need to attack and complete this coming week? Did you open your notebook to find that you now […]
As a follow up to my last post this is the next big step for you and likely also your website. You see as fitness professionals we’re pretty limited to the dollars we can spend on advertising and various fitness marketing strategies. For us relationship marketing is where it’s at, but as the world continues […]
Ok this post is a very simple idea, but it can easily save you thousands of dollars otherwise spent on advertising in the next year or make those thousands of dollars far more productive. After reviewing a number of personal training websites it’s clear that many of the trainers in Canada need to understand how […]
Remember a little while ago when I told you how we signed up over 40 people for our bootcamp in 72 hours? (Refresh your memory by clicking here.) Anyways, that re-packaging strategy was the first half of a 2-step marketing process. As a fitness professional 2-step marketing is an incredibly powerful tool. Most personal trainers […]
The video below is an excerpt from last year when I spoke in Anaheim at the Fitness Business Summit (The 2010 summit starts tomorrow). This is the first year I have missed the summit and it sort of has me a little disjointed this week. You see this conference is what started it all for […]
I remember when I first met one of my mentors, that was one of the first things he said to me. To be honest I don’t think I really even noticed at first he wasn’t saying, “Ready, Aim, shoot.” We are all conditioned to take way too much time working out the details, making sure […]
The following is an example of why it’s important to always remember to not only be a strong leader but an effective delegator. Sounds easy but do you truly know the difference between delegation and abdication? Yesterday was one of those days you really wish to avoid, but once you get past the frustration you […]
I see so many crappy classifieds it’s unbelievable. “Hi, I’m Shawn, I am a personal trainer, I will get you in shape, I was Hercules in the TV series for the last 14 years, and I won Mr. Some Obscure Place and was crowned king for a day and I charge $50.00/hr. Contact me here….” […]
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