by Cabel | Dec 1, 2011 | Personal Trainer Marketing, Personal Training Business Tips
You may have heard recently that a story flew around how the US Government recently declared pizza to be a vegetable. At least that’s the version of this story that I was told. None the less it’s safe to say this weird situation, likely taken out of context and...
by Cabel | Nov 22, 2011 | Personal Training Business Tips
This last weekend I was out in Vancouver speaking at CanFitPro’s western national conference. I’m always amazed at the responses I get when I ask, “who is your most likely customer?” Maybe I shouldn’t be, after all this might have also been one of the toughest things...
by Cabel | Nov 8, 2011 | Personal Training Business Tips, Selling Personal Training, Success Mindset
Are you regularly asking your clients for testimonials? Most trainers are not. This won’t be a long blog post at all but it will be one packed with great purpose. I’m certain by now you know the benefits of testimonials. Social proof is worth more than just about any...
by Cabel | Oct 18, 2011 | Personal Training Business Tips
This blog post is going to be one of those posts that just comes straight from the hip. You see the fitness industry is undergoing a rapid evolution right now and I fear many trainers are in danger of being left behind. If you’re NOT making more than $100,000 a year...
by Cabel | Sep 27, 2011 | Personal Trainer Marketing, Personal Training Business Tips
Ever feel like you get shiny object syndrome? You know what I mean, where this new idea comes along and you jump at it, and then another idea so you jump over there. It sort of seems to me that a lot of the fitness professionals I’ve met seem to organize their fitness...
by Cabel | Aug 23, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Success Mindset
So last week I ran an email referral contest to generate new names and leads for my mailing list. I’d avoided this contest for months because I didn’t like the greyness of it in association to privacy (something I take very seriously.) Now ultimately I opted to run...
