Business Management

Trainer (25-33 hours/week Salary Range $31,000-65,000)

Direct Report: Manager

Position Overview: The Trainer works directly with the clients in a group setting to provide 30 minutes of high intensity circuit training. Our program is designed to be the best 30 minutes of our clients’ day, every day! In addition trainers will provide encouragement, resources, ensure safety, and coaching to a variety of fitness levels on and off the mat.

Expectations

On the Mic Standards (Expectations of the trainer while clients are present)

• Be the best 30 minutes of our clients day every day!
• Always exude high energy and run a highly energetic training session
• Greet, welcome and congratulate people (Preferably by name, expected to learn every single person’s name and use as often as possible.)
• Effectively demonstrate how to perform various exercises during a group session.
• Provide corrections as needed and use breaks to further educate clients on biomechanics and how to maximize the benefit of the workout.
• Always know who’s new, focus, protect and develop the new people.
• Monitor clients’ progress and continually challenge them to push beyond their current limits.
• Recognize veterans frequently (gold stars, make them station stars (have people look at what their doing as an example of good form)
• Develop relationships with all clients, knowing names and what their “why” is for attending bootcamp.
• Maintain safety at all times
• Wrap up with praise and acknowledgement
• Be willing to help people between camps in any way they need (Zen Planner, learning, form, nutrition, modification, etc)
• Understand and adhere to company core values, leading by example at all times.

Off the Mic Standards (Expectations of the trainer when clients are not present)

• Work with other trainers to design a variety of safe and effective workouts and submit on time. (Test the exercises, are they safe for deconditioned Mrs. Jones? Could a simpler/safer variation/alternative be just as effective?
• Reset the floor, make sure the workout floor is organized at all times.
• Tidy up (not just the workout floor, common areas too ex. Bathrooms, lounge, etc)
• Client follow up (relationships are everything the more we reach out the more compliance we get, the better the results are the more fun this is.)
• Client assistance (Zenplanner, etc, you need to know how to do just about anything in Zen.)
• Teardown, vacuum, and setup the new workout.
• Update/Review whiteboard KPIs weekly.

Required Education Training

• FBBC Certification
• 48hr Fat Loss training
• Nationally recognized certification
• Zen Planner (know all aspects of account management)
• Sonos/Spotify
• Skulpt
• Ongoing continuing education
  • Martin Rooney
  • Alwyn Cosgrove
  • Anatomy
  • Psycho cybernetics
  • Extreme Ownership
  • Delivering happiness

Points of Measurement:

• Attendance
• Total Number of Members
• Cancellation
• Before and Afters
• Spot checks (Video review of camps, or direct review by Manager/Director of Operations)
• Quarterly Review (Including scores from client satisfaction survey)

Qualifications/Requirements:

• Current nationally recognized training certification.
• Current CPR (First Aid is a bonus)
• Must be high energy, positive and outgoing all the time!
• (Preferred) A minimum of 2 years previous training experience is a huge asset.
• (Preferred) Minimum 2 years post secondary education in a related field.

Level 2 Trainers:

• Exemplify all standards as above
• Typically have 0-3 years of experience
• Maintain a strong safety record
• Workouts always submitted on time.
• Directly responsible for the regular submission (min 1-2/month/trainer ex. 2 trainers = average 2-4 submissions/month of before and after photos showing substantial change (20+lbs total lost)
• Receive strong quarterly feedback with 85% or more of client submissions at more than 8 on approval rate.
• Show regular initiative to award gold stars and take photos.

Level 3 Trainers:

• Maintain a strong safety record
• Directly responsible for the regular submission (min 1-2/month/trainer ex. 2 trainers = average 2-4 submissions/month of before and after photos showing substantial change (20+lbs total lost)
• Receive strong quarterly feedback with 85% or more of client submissions at more than 8 on approval rate.
• Post regularly on company social media.
• Can be attributed for client referrals on a semi-regular basis (at least 1/month)
• Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 2-4 before and afters/month)
• Nurture and foster our online reviews (home location receives 2-6 new reviews/month on places like Google and Facebook page.)
• Complete all suggested continuing education on time.
• Demonstrate a willingness to learn and dramatic improvement on related areas of work (ex. Zen Planner knowledge continual improvement.)
• Make a strong effort to know all client’s names.
• Always know who’s on a trial and facilitate continuation conversation with them.

• Become engaged in the community (ex. Member initiatives like grocery store tours, running events that bring new guests to us, getting involved in volunteer/fundraising initiatives.)
• Regularly responsible for new sales from new trial clients.
• Show signs of embracing continuing education by completing all suggested reading and new reading they’ve taken initiative to explore.
• Regularly involved in content generation (articles and videos on various topics)
• Constantly promoting the studio via personal social media.
• Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 4+ before and afters/month)
• Be entirely flexible of schedule and willing to fill in where needed.

Level 4 Trainers:

• Quarterly volunteer participation.
• Very active in continuing education (regular event attendance, exploring new certifications, influencing the teams education with what they’ve learned.)
• Is regularly responsible for submitted before and afters (they hand management or directly facilitate submissions for 6+ before and afters/month)
• Always exploring and implementing new exercises/burnouts/workout styles to keep things FUN and different for clients
• Workouts are completed and in the journal before they are due
• Gold stars handed out at least once per shift
• Be proactive in helping organize client events or new ideas for theme nights, referral contests, in house mini challenges

Level 5 Trainers:

• Exemplify all standards as above
• 2+ Years experience minimum
• Receive regular praise publicly and privately by clients (ex. Endorsements to leadership, on social media publicly or privately.)
• Have a strong track record for going “above and beyond.” (ex. Could be organizing a volunteer activity, taking initiative to organize a fundraiser, strong track record for assisting clients beyond the gym hours (while maintaining a work/life balance.)
• Strong track record for continual personal self-development (ex. Regular attendance to industry events, an average of one or more books/month related to any aspect of field.)
• Seeing regular weekly increases of 10+ net clients in home location.
• Regularly having weeks/months of minimal attrition (less than 2% of total members in month)
• Is directly or indirectly responsible for submission of high volume of before and afters. (2-3/week/trainer/location ex. 2 trainers = 8-12 before and afters/month of 20+ lbs lost.)
• Very active on social media (typically posts gold stars and work related moments 2-3/day on IG and or Facebook.)
• Active and regularly promoting the studio on personal social media (posting and tagging people in promotions, inviting personal circle of influence to try camps via 3 free/1 week free.)
• Is directly/indirectly responsible for high amounts of member referrals leading to sign ups (average of 5 signups or 5/10 referrals/trainer/month/location)
• Knows every client’s name and makes habit to use them frequently.
• Regularly demonstrates comprehensive knowledge and understanding of all components in training list (ex. Zen planner, etc)
• Regularly contributes educational content to the mailing list and other audience vehicles.
• Regularly engages in Facebook live/Instagram Live video educating or promoting the business.

Employee Name: __________________________ Date: ______________________

Reviewed by: _____________________________ Review #: ____________________
Mission/Vision/Values
Know the mission statement by heart: Y / N

Able to recite all the company values: Y / N

Which value did you focus on last week and how:

Pick one value to focus on this week (how will you do it?):

Demo:
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Workout:
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Overall Experience (before camp, cooldown, after camp):
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:

One area of improvement to focus on for next week:

Zen Planner
How do I rate you on a scale of 1/10 and why:
1 2 3 4 5 6 7 8 9 10

One thing did well:
What was biggest success of the weak?

What was biggest failure of the weak? (Where could I have been better)

How many gold stars did you award this week? _________

How many times did you check in on FB this week? ____________

How many check ins did we have this week? ______________

Are we up or down in total members this week? (By how many) ________________

How many before and afters, testimonials or reviews (FB and Google) were submitted this week? _________

Goal for next week: ____________________________________________________________

How will you reach this goal?

____________________________________________________________________________

What support do you need from the company?

____________________________________________________________________________

Was assigned reading completed and summary turned in? Y / N

What is assigned for next week? _________________________________________________

One area of improvement to focus on for next week:

____________________________________________________________________________

Additional Comments/Questions:

I learned the hard way that as an entrepreneur you get pulled in a thousand directions every day and you are forced to wear a lot of hats.

At least for me, burnout was an ongoing problem.

It took me way to long to learn that not everything was urgent, and that by letting some things slide and focusing intensely on just a few things; not only did things not fall apart they began to rapidly improve.

But how do you know where to focus?

How do you know what you can let slide?

Like it might surprise you but in my opinion customer service isn’t an area of focus until much later. Don’t confuse that to believe that I don’t think customer service is important, but rather the best customer service will come from developing other areas first.

You’ll understand better when you watch the video.

Bottom line is, we can do a few things really well, and if you give just a few things at a time the majority of your attention you’ll find your business will not only grow it’s going to work and grow without you. (It’s why I could open two new facilities within 30 days of one another and never visit them again since they’ve opened.)

Enjoy.