Success Mindset

The Profitable Personal Trainer Workshop - April 2011

The Profitable Personal Trainer Workshop – April 2011

Published by on May 3, 2011 | Leave a response

What a weekend!

Well if you missed out on Saturday’s Profitable Personal Trainer Workshop I wanted to give you a recap.

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Bedros Keuilian is one of the world's leading fitness marketing experts and has been my personal coach for over 3 years.

We were very fortunate to have North America’s top fitness business coach Bedros Keuilian in Calgary; not only an extreme privilege but the guy barely made it, for some reason Canadian Immigration seemed to think the information he was bringing was so valuable that it was barely legal! (Well no not really but he always has some rather amusing experience at the border and secondary inspection. 🙂

So here’s how it went…

We started off with something critically important to you, your business and your clients…recognition.

Throughout the day 4 of my superstar coaching clients were recognized for their successes over these last months. Humairah & Faraz have learned so much about sales and client attraction it’s crazy, Chas has continued to streamline her facility from the depths of a monthly burn rate to reaching profitability, Tim has paid of 10s of thousands of dollars in debt in just month and Sean basically went from zero to nearly $100,000 in program sales in just 4 months, talk about action takers! (And silly me forgot to make sure we got pictures to save the moment, perhaps the individuals mentioned will proudly provide some with their award. J)

Bedros Keuilian killing it at Cabel

Bedros Keuilian killing it at Cabel's Profitable Personal Trainer Workshop

On to content…I started off by sharing the 5 key things that trainers need to understand and do in order to quickly reach the 6 figure mark and beyond, this applies whether you’ve been in the industry for years or were certified last weekend.

1) Don’t be afraid to fail, simply keep taking action!

  • This means imperfect action is better than waiting too long to make it perfect.
  • This means don’t screw around because you are afraid which leads you to being “busy” and kills action and all momentum.
  • This means be 110% committed to your business but any new idea only needs to be 70% ready to put it into action, the best place to see and fix the problems is when they arise not sitting around guessing what they might be.
  • This means success loves speed, outsource where possible so you can be doing more things

2) Identify “Your Most Likely Customer”

  • This means completely describe them with a word picture as completely detailed as possible. And by that I mean try to explain exactly what you seen to your best friend if you drove by your customer standing in their own backyard watering their lawn. What type of clothing, what they enjoy, and every possible detail. Your marketing, promotions, everything needs to appear where your prospects frequent and in language that will both appeal and make sense to them. This is the basis of grassroots marketing and how you make a limited to no marketing dollars maximize their efforts.

3) Build a list and they will come.

  • Seminars and strategic alliances with local businesses work amazingly well to quickly build a list and a reputation offline.
  • Kijiji, Craigslist, Facebook and Adwords dominate for cost effectively finding new customers in your area, experimenting with these mediums can lead to quick and massive success.
  • Leverage technology, use email software and the ability to schedule content delivery in advance to chunk tasks and make your day more efficient.

4) The More you give the more you get.

  • This was the biggest take away in the 5 basics. After many years I didn’t get it either but there is one thing that has proved true over and over again, the most profitable and successful fitness professionals are the ones that get busy the fastest. The easiest way to get busy is to train people for free. Think about it your biggest immediate obstacle is no one knows you or your ability (and you may even doubt yourself) but even with that if you offerred 5-10 sessions free most people are likely to accept. You now have 5-10 opportunities to show them how great you are and why they should pay to continue, I think there is a far better chance in communicating this message in a free session than there is in a printed ad, a radio campaign or other generic marketing medium, don’t you agree? The bonus is that the people around you that suddenly see that you are really busy naturally assume you must be good at what you do because you suddenly were busy over night.

5) Nothing matters if you don’t take action.

  • I know sounds repetitive but most people leave a seminar like this so inspired to wind up the next day feeling so overwelmed they don’t know where to begin, this point of fear (essentially or old same limiting mindset) prevents them from taking any action at all. So here’s what you need to do, go through your notes if you were there or pick 1-2 things from this article if you weren’t and write it on a small piece of paper. Make that your top tasks to start tomorrow, it’s only 2 things not much you can procrastinate on or avoid you must begin with one or the other. If you simply did this every day just imagine how many great things you could accomplish.

Next Bedros took over and really knocked it out of the park with helping you to understand and shift your mindset. Even though him and I have spent a great deal of time talking about these things and I’d even heard this content before for some reason this time it really hit me differently. The underlying message is that we will at some point always revert to our “scarcity mindset” or whatever that starting point is that proves to be the toughest obstacle when it comes to reaching our goals and dreams. It’s important to find away to continually develop your mindset of “abundance” by surrounding yourself with people you wish to emulate while limiting your exposure to people and situations that would have you return to your “scarcity mindset.”

%image_alt%If this all sounds like gibberish to you, you need to check out the audio/book Bedros highly recommended; Psycho Cybernetics by Maxwell Maltz. (Trust me it is captivatingly interesting and will change your life.

Once afternoon hit we took things in a more serious direction, I gave everyone a look at the in depth systems behind our million dollar training studio. How we manage everything from recruitment to compensation, automatic billing, planned and controlled growth, client retention, trainer retention evaluation, sales, marketing and so much more. The best part I explained how we can analyze the performance of our business in 10 minutes or less from anywhere in the world and then coach our team as needed.

I noticed a number of people experiencing the signs of mass writing cramp as they tried to document each detail, though for some this lead to confusion it illustrated the importance of defined systems as you grow and that the ceiling of your growth will only be dictated by the systems you apply.

To wrap up the day Bedros took everyone through his specialty, the path of ascension and how we go about attracting prospects and leads and the exact steps to convert them to paying clients. Not just scripts, tactics and ideas were shared but the exact breakdown and mechanics of building a full sales format system

I think all attendees would agree that it was impossible to have been at the Profitable Personal Trainer Workshop and NOT taken at least one thing away that could potential double, triple or massively blow up their business.

You guys are so awesome, what an amazing day I appreciate you all so much! Look forward to more, I’m currently looking to schedule 1-2 more live workshops before the end of 2011.

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How to Raise 1.3 Billion Dollars (True Story)

How to Raise 1.3 Billion Dollars (True Story)

Published by on April 25, 2011 | Leave a response

You can own a piece of the Maple Leafs at www.owntheleafs.ca

More real than even I believed.

www.OwnTheLeafs.ca

 

Is your own inability to wrap your mind around something so big it seems seemingly ridiculous holding you back? If you answered no to that question good for you because like my very good friend Darren Thompson you are completely fearless. You can accomplish pretty much anything without fear, doubt or any worry whatsoever. If you are like me and answered yes, maybe, or I’m not sure, than this story and life lesson is for you.

On March 13 I received the text message from Darren you see on the left, I chuckled and put my phone down and thought it was some kind of joke. Now you should understand that first off I love hockey but man…I hate the Maple Leafs. Second Darren is one of my very best friends for a few reasons, for one he’s one of those obnoxiously happy people that never ever seems to be rattled by the inconveniences that life throws at us (except maybe this one time when I received this odd voicemail with a profane slip where Darren was somewhere on Glenmore Trail in Calgary I think, I tried to save this voicemail for all prosperity in the anomaly that it was but somehow it was mysteriously deleted from my phone anyways…we now know he is at least human), him and I also connect very well by both being afflicted by something Darren’s wife has labelled, “Squirrel Disease.” You see we’re both guilty of being idea factories. We talk for 30 minutes and have no less than 3, million dollar ideas, we run constantly in many different directions constantly wishing we had an army of clones to realize them all, then laugh about it and start all over again. Though Darren is definitely the winner when it comes to radical, stretch the limits of your belief ideas, his vision has had us discussing buying private jets, chartering cruise ships (both which I might add can realistically come to fruition) and now buying an NHL franchise.

None the less, all of this history of crazy ideas between us and when I received that text message I still was like, “whatever Darren, what kind of silly joke is this? Yes I know Calgary is not likely going to make the playoffs.” I didn’t even know the Maple Leafs were for sale. Reluctantly I logged on to Facebook to click “like” on the Own the Leafs Fanpage thinking, ok whatever this silly idea is it will fizzle and die in just a couple of days.

A week later I received more text messages, Darren had now been picked up nationally, this small Leduc businessman was spanning the sports page to the front page of just about every major newspaper from coast to coast, and he’s had dozens of radio interviews, TV interviews and is now in contact with “major players” coast to coast on a pretty much daily basis. There is so much more I’ve been told in confidence that I wish I could share but let’s just say the Ontario Teacher’s Association, the current majority shareholder of the Toronto Maple Leafs is taking Darren a lot more seriously than I initially did. With little more than a crazy idea and the true belief that you can do anything he’s effectively on the road to (here’s the best part) EASILY raising over a billion dollars to allow you, me and all of Canada to own a share of our true national pastime and one of its most coveted original franchises; the Toronto Maple Leafs. Now in case your are drawing any assumptions here it’s fair to clarify that this isn’t happening because Darren is one of the wealthy who’s who that does this sort of thing because he feels like it, he didn’t have a rolodex of top contacts that would allow him to easily organize and pull this off with nothing more than a few phone calls, in fact none of this has anything to do with the operations of his normal successful business. His primary tool in this escapade was simply to recognize an emotional connection within himself and to shout at the top of his lungs to see if there was an audience that shared a similar belief. Additionally, and more importantly, he is completely free of the limiting beliefs that we all place on ourselves that lets the world, our peers or more often just our inner selves dictate what is or isn’t possible.

Own the Toronto Maple Leafs hockey club at www.owntheleafs.ca.“If you think you can or you think you can’t you are probably right,” my favourite quote by Henry Ford.

I am so thankful to be surrounded by someone as obnoxiously happy as Darren, someone who doesn’t step forward as the macho kid on the block but when you really know him you learn that he is truly fearless and believes anything is possible. If you bring even a fraction of that to your business you will accomplish anything you wish.

I am delighted to say that Darren should be in attendance this weekend with Bedros and I at the Profitable Personal Trainer Workshop and we will work to ensure he has a few minutes to share his belief stretching fearlessness with you all.

www.OwnTheLeafs.ca
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5 Critical Steps to Double Your Income

5 Critical Steps to Double Your Income

Published by on April 5, 2011 | 4 Responses

Look, I know building a successful business is hard, especially as a solo personal trainer. You have to wear a lot of hats, you have to work a lot of hours and it’s really easy to begin doubting yourself at every turn. But ask yourself this…if you could double or triple your current monthly income in the next 12 weeks can you suck it up and do it?

Last week on a coaching call one of my coaching clients told me that in the month of March he earned more income than he had at any job in his entire life. This call marked week 11 for him in my coaching program, in March he earned over $6000. That may or may not impress you but now know that 11 weeks ago he was earning only about $1000/mth, and the biggest difference of all, not only did he earn 6 times as much but thanks to business systems his monthly income is now almost guaranteed to be consistent and/or increasing.

Here are the things you need to do to achieve this also:

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Sometimes Milo and I take such massive action we also just need a little time to hang out. But isn't being able to take that time worth working for?

1)      Have a burning desire. Yup, you’ve heard it all before in every success book out there but it’s true. If you don’t have a burning desire, if you’re not a 10 of 10 for serious about your objective it isn’t going to happen.

2)      Take massive action. Yup, that’s the big one right there, first comes the desire, but desire without action is still useless. I know it’s easy to feel insecure, I know it’s easy to be filled with self-doubt and those things together make it really easy to procrastinate. Even when you’re not sure of what you should be doing you need to just be doing anyways. Whether it’s writing content for your website, setting up a facebook fanpage, sending emails, creating offers, organizing your budget, trying to figure out how to track retention or how to build your list any action at all will be valuable.

3)      Develop your self-image. If you’re not worth hundreds of millions of dollars today (and likely even if you are) you need to work on your self-image. Your self-image is the only thing separating you from the Bill Phillips’, the Bill Gates’ and the Mark Zuckerbergs’ of the world. If you want to be financially free you have to understand that you are worth it, that what you are doing, selling, building is worth it. If you will never be worth anything more than the value you place upon yourself. Go to www.audible.com and buy Maxwell Mallz, Psycho Cybernetics audio, it will be one of the best 30 bucks you’ve ever spent.

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Some of my coaching clients totally get hanging out with the people they wish to emulate as they attended Bedros' Fitness Business Summit.

4)      Surround yourself with people you wish to emulate. I can’t even begin to tell you the power of surrounding yourself with people more successful than you are. If you can’t find these people hire them. Every year I spend more than my two years of college education cost to be coached and hang out with people more successful than I am, and it’s easily worth double, triple or quadruple that cost. You spend enough time around them and it not only reinforces your self-image, you not only learn shortcuts to building your business, but you simple begin to develop the characteristics of that level of success and will quickly find yourself there.

5)      Create a system. Last but most definitely not least, the solid, tangible brick and mortar to the four points above. Each course of action within your professional life needs to follow a system. Start by setting yourself a weekly schedule, set aside certain hours each week for documenting systems, for marketing and most importantly for continual sefl-education. Remain consistent. Additionally create checklist and systems for all areas of your business, begin to correlate them with simple math to quickly analyze the outcomes. Even if the checklists are vague and inaccurate at first by repeating the same steps over and over again you will refine them saving yourself time and preparing you to be able to delegate many responsibilities to other people, the key to building the business and freedom you deserve.

There you have it; those are the 5 critcal steps to getting anything you want. Don’t over think it or over complicate it, just do it!

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