Business Ignition Workshop

I’d like to share a couple little tidbits of success from this week if you don’t mind. If you were at the Business Ignition Workshop you heard all about how to use a free weight loss program to rapidly launch your fitness business. Well this week two of my coaching clients nailed it big time. One of them explained how they recruited 40 new people for their results bootcamp and the other had over 65 training inquiries within 48 hours leaving their job to pursue their fitness business full time.

Given this is a free weight loss program you may not be impressed you might think it is easy to recruit people if you are willing to train them for free, and in a sense you would be right. Now on the other side of this equation I have had some people from the workshop contact me with questions as to why their programs weren’t working, in every single case they had try to cut corners somehow whether it was shortening the program, eliminating components of the offer or some other element, you can’t cut corners, but do you understand why?

Times are tough; people are tighter with their money than ever. The only way you are going to get them to give you their precious dollars is to make them feel like they would be silly not to and to make them feel as though they owe it to you, it’s this second point that my coaching clients really understand.

You see most personal trainers are starving, broke and barely hanging on so every new client is a must sell situation. Clients pick up on this, they can detect desperation like a dog can smell fear, it’s a sure fire way to go broke in no time.

Now the smart trainer understands the Law of Reciprocity. You must always go with a giving hand and be willing to give in a way none of your competitors are. When it comes to a free weight loss program pull out all the stops, always give them all your best stuff and never worry about anything in return. If you execute this fully then it’s a simple conversion process. How much does it cost will become how do I make sure I get a spot? Seriously the higher the quality of service you give people in an extended trial program you will never have to worry about selling them anything, they will sell themselves.  Zig Zigler says, “Help enough people get what they want and you will get what you want.”

In an extended trial you earn massive amounts of trust because people get to see the value and experience it for themselves before they ever commit to anything, if they find value in what you do why wouldn’t they stay? Just think of this approach as an aggressive deferred payment plan.

Now the second aspect of getting everything you want as a personal trainer is a little different. Let me ask you, have you asked your clients to write out their goals for you? Probably, but now let me ask you, why have you not written out your own goals? Very few people actually write down their goals. As a trainer if you have not written your own goals for this year, month and week then I can guarantee you are not holding your clients accountable fully to theirs. This accountability is one of your primary roles as a trainer, trust me it’s not to count reps. A funny thing happens when you write down your goals, believe it or not they will come true whether you think you are actively pursuing them or not you simply will. Trust me.