What will you invest to succeed?
I see a lot of new people from last weekend’s CanFitPro Calgary conference are joining Profitable Personal Trainer this week. I figured it was a good time for a little post on mindset. First let me say welcome, I hope this information changes your life as much as it has mine.
I’ve said this plenty of times, there are days I Have doubted it and I am sure you have them too but it is entirely true: This industry CAN provide any lifestyle you want if you are willing to do what it takes to make it happen.
What’s your number?
Look, it’s ok to talk about money, you don’t have to be a greedy person to be conscious of the financial means you need to live the life you deserve. In our society money=freedom, the freedom to spend each day with your children like you should, the freedom to see and experience beautiful things in the world, and the freedom to help a neighbour in need anytime and anywhere. What’s your number, how much money do you need on a monthly or annual basis to accomplish these things. To succeed at anything you must first know where you desire to go.
Plan backwards, start at the top.
Take your dream, your number, your big goal and the try to break it down into a few things. What things would need to happen to even get you close? For example if you wanted to earn $1,000,000 a year you can divide that into months ($83,333), and even into weeks ($20,833). Let’s say your average training session is $60 and you can complete 40 per week ($2400). Even with that basic info I now know I need to work toward getting 10 trainers to do exactly the same as I do to generate a million dollars in sales, after their wages that number will likely be slightly more than double if I personally wish to earn a million dollars. This may sound like a daunting task but continue to break it down. Do you think with all that you are learning from the Profitable Personal Trainer you might be able to get 5 trainers to complete 40 appointments per week each in the next 1-2 years? (If you answered no you need to read more of this website now.) If I could guarantee that you can personally earn $500,000-$1,000,000 a year for the rest of your life with a 5 year plan doing what you love to do, would you be excited? That daunting goal now may not seems as bad, you must reverse engineer from the final result to where you are, without that clear path you will NEVER reach that goal, that is a fact.
What are you willing to invest?
I hear people talk about commitment, how committed they are to growing their business, how they want to do this, but would you bet your last dollar on your commitment? I hear people say they can’t afford to invest in tools to help them, to hire people, or to use an expert to coach them, but can you really afford not to? I’m not saying you should carelessly throw around resources but if you are serious about success at some point you have to be prepared to go ALL IN. This might mean going on a social hiatus and burning the midnight oil, it might mean giving up the finer luxuries for a time to close the gap on some assets. Whatever it is just remember this industry CAN provide any lifestyle you want if you are willing to do what it takes to make it happen.