You’re on Facebook Anyways…
If you’re reading this fitness marketing strategy post I can pretty much guarantee you have a Facebook account. Now since you’re on Facebook anyways why not put it to work for you to grow your business? In this short video I explain how I started my Facebook audience and the little things I do in just a few minutes a day that turn it into a source of consistent leads for our personal training studio.
Now this may not produce a landslide of clients over night but over time it’s an easy way that will produce that 4-10 extra leads per month in addition to continually enhancing your relationship with your audience, increasing your perceived credibility to your immediate audience and you community. So though it may not seem like much these few minutes are a very important component of our foundation fitness marketing program.
[youtube]http://youtu.be/zoKWcZf0hSg[/youtube]
How-To Use Facebook to Easily DOUBLE Client Retention
Ok today is another awesome video segment from our live mastermindin Las vegas last weekend. Let me introduce my good friend ‘7 Figure’ Sam from Chino Hills, CA. Sam and I have been comparing notes since I opened my studio three years ago, you see he’s a big inspiration to me because our businesses have been so similar. The beauty is he’s a few years ahead of me, any major problem I’ve had to date, sometimes the elements of growth I am working on I’ll bounce of Sam because he’s been there, he’s been through it and always has the missing link because to him it’s just old news.
One of the key elements of Sam’s incredible success (and likely what lead to the ‘7 Figure Sam’ moniker) is that he is a client appreciation and relationship specialist. Every time I talk to Sam he always has a new cutting edge way to show more people greater appreciation and support in less time, he efficiently maintains dozens of effective relationships with his customers which in turn keeps his referral engine racing at break neck speed.
This video will give you an absolutely killer way to leverage Facebook to easily double your client retention rates.
[youtube]http://www.youtube.com/watch?v=FAtjR14ydXU[/youtube]
Raving Fans of a Facebook Personal Trainer
If you don’t have a Fanpage for your business you are missing out on a lot of potential customers. Facebook is so well populated with so many people spending so much time on Facebook the search and traffic volume is ridiculous. As such any new page create on Facebook is crawled and indexed by the search engines soon after. I talk about it a lot because I believe that using the internet is easily the least expensive with the highest rate of return strategy for attracting many new clients.
Go create a Fanpage right now but make sure you set it up right.
Your Fanpage name should begin with your dominant key words. (ie. Red Deer Personal Trainer – One-to-1 Fitness, Red Deer Fitness Boot Camp – FIT Camp by One-to-1 Fitness)
Make sure to complete all areas of your Fanpage, the more information the better. Next make sure you have all your Fanpages linked to your Twitter account, the more tweets you send the more people that are going to follow and pay attention to them, automating this process will save you massive amounts of time.
Now if you’ve been following my blog you know that it’s critical that you add new content to your website every week, in fact multiple times a week is preferred. Each time you add new content add the link to your Fanpage AND share that to your profile. You will soon find your Fanpage with a high listing on key word search engine searches and by sharing to your profile often you create more traffic to the page further enhancing its ranking.
Now you can also easily and quickly send a broadcast to all your fans, just use the edit page link on your Fanpage and on the subsequent screen on the right side you should find the option to send an update to fans. Content and regular communication builds a loyal group of listeners that will hear and respond to an offer when you are ready to present one.
Additionally once or twice a month suggest your Fanpages to all of your friends, not often or they’ll just ignore it.
Now for the icing on the cake, use the friend locater, find people with similar interests (fitness, personal training, weight loss, working out, boot camp, etc) and begin inviting all kinds of new friends. In my opinion this is the true power of Facebook it’s an advanced social network that the astute marketer can use to funnel new prospects to your services.
YES! Contact me today to schedule a FREE no obligation consultation and trial workout.