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Advertising vs Marketing, Which Do You Do?

by Cabel | Aug 17, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

When you first become a personal trainer it’s difficult to grasp that you really need to be an effective marketer to turn this into a career path rather than a hobby. It has taken me a long time to really understand what it means to be a marketer. Lucky for you I tend...

The Conversion Pitch

by Cabel | Jul 15, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

If you’ve been reading Profitable Personal Trainer at all you know that the fitness marketing strategies I like to employ the most are the ones that revolve around giving over the top value to your prospects. It’s not rocket science, its simple rapport, invest in...

Your Own Personal Training Studio – The Grass is Greener Part 3

by Cabel | Jul 13, 2010 | Personal Training Business Tips

In 2007 One-to-1 Fitness came to be, 2000 square feet, every penny we had to our names on the line and nothing but hopes, dreams and healthy dose of fear for the future. What a ride it has been, from 3 trainers and no staff, barely 100 appointments a week to now 11...

Why I Think You Should Use WordPress

by Cabel | Jul 8, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Whether you are a personal trainer or not you may find this post helpful when it comes to setting up your first website. Just about every hosting company out there offers some kind of simple tool to quickly build an attractive website and maybe even have it...

Are You a Crappy Trainer? (15 Point Self Assessment)

by Cabel | Jun 24, 2010 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

June and the summer months are some of the toughest months for many personal trainers. I’ve been receiving all kinds of emails from trainers asking what they need to do differently to survive these difficult months. In the main time we’ve had a near record breaking...
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