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What’s New With The Goo-Gle

What’s New With The Goo-Gle

Published by on October 22, 2012 | 1 Response

I just returned home from Calgary where I was hosting my private mastermind for my rockstar coaching clients.

My good friend Bedros Keuilian was up to visit Canadia and as always had a few cutting edge secrets to share.

%image_alt%One of the things I always end up talking about to fitness professionals is about content. You see I have always believed that every trainer and their dog is in a frenzy to fight over the handful of people that have already made a clear decision to buy your services.

You see most personal trainer websites I see basically are a personal profile about the trainer, the certifications that have, maybe a few testimonials and then the services that they offer. There’s only two kinds of people that care about any of this, YOU and the person that has already decided to buy personal training.

Meanwhile…

 

There are billions of overweight people in the world, billions of people that are looking for the solution to their pain, their problem and don’t yet know what to do. So what are they doing?

Well naturally, they’re googling, looking for solutions.

I’ve always believed that if I keep publishing education and opinions on the hot fitness and weight loss topics of today that many of these googlers are going to land on my website long before they ever find any of my competitors. (And a little secret and subtle boasting, this strategy has served me pretty well for a number of years.)

But here’s what’s new. Google now has some method of looking at images on your website and getting a sense of where they’ve come from and if they exist elsewhere on the Internet.

If you have a blog I bet at some point you’ve “borrowed” a random image that you found on Google images or some other place. Doing so now can actually negatively affect your site rankings.

 

%image_alt%I think in many ways this is great news, because it just encourages us all to be more creative, to put our smartphones to work and in essence create even more original content. Seems to me that falls in line with Google’s mission and creates a further opportunity to enhance your website rankings in an easy manner. Of course it also means you might see a lot more pictures like this.

Some final things you should know.

1)   When you upload a photo, make sure it has keyword file name before you upload it. (ex. Personal-Trainer-Business-Tips-CM.jpg)

2)   Try to complete the descriptions using a keyword sentence.

3)   Add a couple of logical “tags” like your business name, main keyword phrase, and your name.

 

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How to Get on the Map!

Published by on July 29, 2010 | 1 Response

Have you ever noticed that when you are looking for a business on the internet that Google usually pops up with a little map and all the similar businesses near your location?

It’s now easier than ever to get listed on this map and something you should do immediately today, it will almost guarantee you a first page top link in a matter of days.

Here’s how simple it is…

1)      Goto Google.com

2)      In the top right corner if you hover with your mouse you should see the option to sign in. Click here and if you haven’t already created an account do so now.

3)      Once you have signed into your account the main page should have a number of links on it. Mid way down there should be a section titled “my products”. On the right hand side of this section there is a link for “Places” click here.

4)      On this page you should see the option to Add a New Buisiness.

5)      Complete all the details of your listing, once it’s complete and saved you will need to verify your listing with a PIN entry. This is now super easy as they will call or text you with the PIN. A quick entry and your listing is now complete and will begin appearing on Google Maps and local searches shortly.

6)      When completing your listing take advantage of being able to list in 5 different categories, start typing your keywords and choose the best results accordingly.

Make sure when you write your description you use your primary key word, make it real easy for people to find you. Additionally I highly recommend you attach videos to your profile, the internet now is all about video people want to check you out long before they ever talk to you. Gain an edge over your competition by always having the best listings.

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What’s in a name anyways?

Published by on May 31, 2010 | Leave a response

Quite often I receive questions from new personal trainers wondering how to decide on a name for their fitness and personal training business. The truth is when it comes to fitness marketing and selling personal training a catchy name means very little. I learned this the hard way so you don’t have to.

When I began personal training I went through the same dilemma, and for some reason I loved the name Fitness F/X, which naturally was taken so I had to settle for Cabel’s Fitness F/X. I was fortunate that at the time people were just really getting online and one of my first few clients insisted I need a website and as luck would have it www.fitnessfx.com was available.

Now here’s the thing, you and I, we’re not Nike, we’re never going to have a swoosh of our own. We simply do not have the millions upon millions of dollars to spend to develop a known, recognizable symbol like the swoosh. You and I we have to work smarter, we have to think about what exactly Average Joe and Jane are doing right now.

Average Joe and Jane likely just got home from work or are relaxing after dinner after a long day of office duties, running after the kids and chores. A thought crosses Jane’s mind, she came across what used to be her favourite pair of jeans in the closet this morning and they didn’t fit when she tried them on. She just never lost all the baby weight she gained during her pregnancy and tonight she’s feeling a bit down on herself about it. Joe well he’s being working 50 hours a week trying to do the best for his family, after years in the office he’s finally moved into that new position and is home to his family at a reasonable time. Life is good financially they are comfortable and can enjoy some of the finer things, one problem though, his belly sticks out further than his chest and his wife just never looks at him the same way much anymore.

Jane and Joe respectively grab their laptop or iPhone and not wanting their partner to really know their insecurities think maybe it’s time to figure what they could do to get back into shape. What do they do?

The go to Google and they begin typing in things like, “fastest way to lose weight” “best weight loss diet” “workout program for weight loss” and of course “personal trainers in (insert your city name).”

Do you happen to see Cabel’s Fitness F/X anywhere in there? Nope, me either. So neither Joe or Jane ever found my website or me, but I bet quite likely they would have found LA Weight Loss, Jenny Craig or a Profitable Personal Trainer that really understood how to attract clients. If only I had named my business Personal Training in Red Deer…..hmm you may notice now in spite of my studio being named One-to-1 Fitness our website is built on www.PersonalTrainingRedDeer.com and you will never ever hear me refer to www.Oneto1Fitness.com even though I do own it.

So by now you should see the actual name of your business doesn’t really mean much when it comes to selling personal training, fitness marketing and putting yourself in the place people will actually find you.

Now it’s not bad at all to have a catchy name, I would suggest one that is gender neutral and leans toward the first thing you think most people think of when they think of getting in shape. This was how we selected One-to-1 Fitness; it was our idea of a catchy way to instantly describe what we wanted to be known for.

If you are just starting your business though, don’t spend a lot of time or money on this endeavour it’s just not time for that if you are determined to become and ultra-successful Profitable Personal Trainer.

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Conquering Google’s First Page

Conquering Google’s First Page

Published by on January 4, 2010 | Leave a response

As personal trainers, and truly business in general, advertising is expensive. If you are personal trainer just getting started in the industry I doubt you are keen about spending a whole bunch of money on ads or flyers that may or may not even work. If you are a new trainer in the industry you are also probably discouraged when you search for personal trainers in your area and find your website on the 15th page of Google, if it’s even listed at all. However the good news is that it relatively easy to get on the first page; if you know the secrets of correctly writing keyword articles.

googleIf you haven’t already downloaded “Factor 3: The Ultimate Guide to Quickly Growing Your Personal Training Business” you should do so now to learn more about building an effective website. Within the report you will learn that the key to a website getting listed, and building a customer following is the content. Your info and services are only of interest if people actually find you.

Your website needs to contain a great deal of content, but specifically two types of content: quality informative/educational content and key word optimized content; this article will teach you how to effectively develop the later.

Key word content articles are composed specifically to be crawler friendly and ensure that the search engines list your website. The more key word content you have the higher your site will be ranked and the better chance you have of attaining a first page listing even in competitive areas.

Tips for developing keyword content:

1)      Your key words must appear in the title tag. (ex. Red Deer Personal Trainer Talks About New Year’s Resolutions)

2)      Your Key words must also appear in the headline. (ex. Red Deer Personal Trainer explains how to have a successful New Year’s Resolution)

3)      Your key words then need to appear again in the first and second paragraphs.

4)      Try to use variations of your key words in other places in the article as well. (ex. In 2009 many local residents experienced weight loss with personal training in Red Deer.)

5)      Keep your article to about 400-500 words and for search engines it generally better to be under than over.

These 5 tips are critical to ensure that the crawlers will find you and include your website in the directories. Keep in mind this article will not read as nice as your informative/educational content but these are the pages new clients will land on when performing random searches, so do your best. It is also important not to go overboard on your keyword use, the optimal density is 3-6% of your total article for keyword usage (about 25-30 times) and you will actually be penalized or delisted for significantly higher density. (Basically they know you are trying to cheat the system.)

If you are a new trainer in a smaller community I would recommend you start with about 25-30 keyword articles and evaluate over 4-6 weeks how your rankings move on Google but continue to add to them as well. The more competitive the area the more keyword articles you will need.

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