Health Club promotion

Health Club or PT Studio use this simple science of Personal Trainer Marketing and dominate!

If I owned a health club instead of a private training studio I would use many aggressive personal trainer marketing strategies to step outside the box of the industry and dominate. The advantages a health club has are: the cost per membership is lower, the maximum number of members per square foot is greater and you can capitalize on people not coming, kind of…and sadly many health clubs are in all kinds of trouble right now.

Well here’s what I would do…

I would aggressively promote a different atmosphere; I would make sure people received value in their memberships and seen results. Uh huh nothing new right? I would do this by employing trainers that would be scheduled for floor hours and provide personal training services for free(whoa, radical I know), hell I’d even pay them out of the gym coffers to do one-on-one sessions for free to customers on a first come first serve basis each and every day. (Something that I have never seen any gym do.)

I would aggressively promote my club to businesses and local groups with free trials. Not a free drop in, not a free week, not a free training session but outrageous value, maybe a free month or a month and 5 training sessions and beyond. (Simple truth, the only reason consumers ever say no is that you have not presented enough value.) I would carefully manage these leads and develop an automated follow up protocol that would take seconds to manage using technology. I’d then employ a full time sales person whose primary job would be to keep generating these leads by visiting people in the community; as well as contacting and executing a carefully planned conversion strategy at the end of each trial period. (This would easily keep your EFT pool growing each and every single month.)

In fact if you are serious about your personal trainer marketing whether you own a club or a studio why wouldn’t you use a very similar strategy? Does it really cost you any more to offer promo spots in your semi-private or group personal training sessions? Or large group classes like fitness boot camps? It’s the ultimate leverage model and if you are wondering if it works, well how do you think One-to-1 Fitness has and continues to grow so fast?

Give then receive, the more you give the more you receive. Invest in others and you can never go wrong.

That’s it, the simple science of effective personal trainer marketing and health club promotion all in a few paragraphs.