jenn byrne

You spend marketing dollars right?

Does it make you crazy when you spend your hard earned money on marketing and the leads don’t convert?

Below are 5 tips you can implement today that will help you convert more leads each and every month, resulting in more money for your business!

Hi, I’m Jennifer Byrne, I’m Cabel’s manager at his South Edmonton Fit Body Boot Camp location. I’ve learned a lot during my time here about how this business works, Cabel has shown me the little things that make a fitness business work, here’s my five big takeaways that have allowed us to grow significantly while everyone in our region has been talking doom and gloom about the “worst economy for this region, possibly ever!”

1) Respond Faster

Go to your public Facebook fan-page right now. Is the “Green Badge” on ? Does it say 100% response rate ? If it doesn’t, it should. What’s the time it takes you to respond ? You should aim for 15 minutes or less.

Do you use the Pages Manager app for Facebook ? Do you respond to your Facebook messages and comments within an acceptable amount of time ?  What is an acceptable amount of time ? I always ensure to respond to messages as soon as they come in ( unless I’m driving or sleeping ). As a consumer, when I’m researching a new company I’m much more likely to reach out to a business that responds in 1 hour or less than one that takes 24 hours to respond !

This applies to your emails as well. A client question should never go unanswered for more than 1 business day.

2) Contact your leads often, in multiple ways 

First question is do you track your leads?

If the answer to that question is no, you should enter your name in Cabel’s optin on the front page to get his sales report, or visit www.howtosellfitness.net and get his sales training course; this is the exact training we use to train all of our new managers.

If you don’t know how many people are coming through your doors, how do you know how many you’re converting?

If you don’t know the names, phone numbers and email addresses of the people coming to check your place out, how will you ever follow up with them?

Once you’re tracking all the leads that come to you through your various marketing channels the fun begins.

You start texting, calling, emailing every couple of days.

I know what you’re thinking ” Won’t that get annoying to my prospective clients? ” the short answer to that is YES! That’s not a bad thing though. It shows them that you care.

How busy is your life?

Pretty busy I bet.

How often do you see an email or a text and think I’ll answer that later, and never answer it?

That’s what’s happening to your leads. They want to make a change, but it’s not a priority yet.

You have to be in the front of their mind all the time, and then one day a switch will go off.

They’ll come through your door and say to you “I’ve been getting your texts and emails for weeks and I finally decided to take the first step.”

If you hadn’t reached out to them as often as you did, they may have never walked through your doors.

3) Show your clients and your new leads that you care ( and really mean it )

If you’re in this industry I already know that you want to change lives. You want to help people. But how do you show them that you genuinely care about them?

First step is to take an interest in them.

What do they love?

What are their hobbies?

Make a little note of it in a book somewhere and remember to ask them about it.

I don’t know about you but when I go to a new hair dresser and then go back 8 or 12 weeks later and they remember details about me, I’m sold. I’m coming back time and time again. It feels good.

Can you think of a time that it meant a lot to you when a business remembered details about you?

Have community events.

Have customer appreciation nights.

Come to work with a smile on your face every day.

Greet people immediately when they walk through your doors

Celebrate victories and goals with your clients with photos or have a client of the week board. Show the people you care and they’ll continuously return.

4) Find a way to relate to your new leads

Find a way to get on their level. You’re the expert now, but you weren’t always that way.

Share a quick personal story with your leads or on your social media channels to show people that you’re human too.

Share your struggles.

Be real. Do you have a weight loss story? Share it!

Have you ever struggled to gain weight? Share that story!

Have you lost a family member to obesity related disease? Share your why.

Share with your clients why you’re passionate about what you do.

5) Be you. 

This kind of encompasses all the other points. Be you. Be passionate. Be caring. Be transparent. Be kind. Be honest. Be real.

People want to trust the people they do business with, and the only way to have peoples trust is to earn it.