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King of Ngorongoro Crater

Wow, I can’t believe I am back home, back to regular life. Only a week ago I was in Tanzania, Africa engaging in close encounters with the king of Ngorongoro crater and trekking up the great Mount Kilimanjaro all in support of an international charity called The Water School. (www.thewaterschool.org) My journey to Africa was an amazing adventure, life changing but I have personal training to thank for it and specifically the personal trainer marketing techniques I am sharing with you within the pages of ProfitablePersonalTrainer.com.

This morning as I was settling back into work and normal life, still kind of day dreaming about this crazy adventure just past, I received a phone call from one of my coaching clients. We were discussing a few internet based things: keywords, domains, content and search rankings. I hadn’t planned to write on that topic today but after that conversation I figured that likely others have similar questions.

Here are 3 tips for getting your webpage noticed and developing “targeted” traffic for potential leads and customers.

• Keyword content – you need to write or produce content that is keyword driven. The bigger and more competitive market you are in; the more keyword content you are going to need to make it on the first page of the search engines. Now when many people think of key words they are thinking of phrases like: get in shape, fitness program, fat loss, losing weight. Sure these are keywords but not ones that are going to find potential clients just down the street. When it comes to keywords think of local search phrases that people might actually be typing into Google and Bing right now. (Ex. Personal Training Red Deer) These are the keywords you want to use within your website content and ideally reasonably often. In the title, in the first paragraph and in the second paragraph. Now unfortunately this doesn’t make for the nicest sounding article so you will have to be a little creative and accept that some of your content is not going to read as nice as others.
• Keyword Domains are a bonus – Now depending on the size of the market you are in its a good idea to buy strong keyword domains. As in the example above I am sure you can see why our studio website is built on www.PersonalTrainingRedDeer.com instead of www.oneto1fitness.com. The search relevance for www.PersonalTrainingRedDeer.com is much higher. Don’t get too hung up on this though as content is still king this is just one more little thing that helps.
• Incoming Links – Now these provide the most clout for search engine rankings because they are the hardest to get and maintain. When other sites link to yours your search value or site value is rated a lot higher, especially if these other sites have a lot of traffic, are mature in age and provide quality content. Now here’s the kicker, you can’t really go and trade a bunch of links with people, when you do they cancel each other out. So how do you get quality incoming links? Well the best way is to provide value to someone else. (Remember the more you give, the more you receive.) Generate quality content and offer to contribute it to some popular fitness blogs or submit your articles to places like www.ezinearticles.com or www.submityourarticle.com.

Uhuru (Freedom) Peak, Kilimanjaro

At the end of the day content is still king and of these three things (though you should work to have them all working for you) your main focus should be on generating more and more content. The more optimized content your site contains the faster you will move through the rankings. If it’s within your budget I highly recommend even outsourcing for some optimized content to take advantage of even a few more tips and tricks and faster ranking.