Dealing with Burnout
Does this ever sound familiar? You learn something new about your business, something you didn’t think was possible, or something that seems so simple you can’t believe you didn’t think of it sooner. You make a plan, you dive right in, you work, work, work and achieve massive results. At some point you determine you […]
Remember It’s About the Numbers
So last week I ran an email referral contest to generate new names and leads for my mailing list. I’d avoided this contest for months because I didn’t like the greyness of it in association to privacy (something I take very seriously.) Now ultimately I opted to run this contest because of the success of […]
Welcome Alwyn Cosgrove
As you know things have changed a lot for me in the last four years, thanks to many kind and gracious fitness professionals that have been willing to share their business success secrets with me. I’ve been able to move my career in a direction I never believed possible, in essence that’s what brought Profitable […]
Read, Set, Grow! Done-For-You Personal Trainer Marketing
Ok we’re now into August, that means that September is a hop, skip and a jump away and we all know what that means. Kids back to school, parents in regular routines, time to act on those fitness goals, it’s the beginning of the peak season for the fitness industry. Today I have a gift […]
The Calm Before the Storm
July has finally ended! Most would agree that July is likely the slowest month of the year in the fitness industry. This is the time for many of us to slow down, wind down, relax and rejuvenate, but it’s also the time to be working on the systems of your business. The reason many personal […]
Fitness Marketing Math
It’s amazing how much has changed in the last 4 years. Going from a struggling solo trainer to owning a 7 figure studio, from training people to training trainers and trying to manage, teach and motivate them to work together to outperform and avoid the pitfalls that seemingly all trainers make. What I’ve come to […]
Do you make it easy to do business with you?
An interesting thing happened yesterday that I felt was worth blogging about, something not just important to personal trainer marketing but really to anyone running a business. We recently ran another of our 6 Week Body Transformation Challenges, one of the prizes for the winner was a vacation on us, a $1000 travel voucher. This […]
Offline Personal Trainer Marketing
Is your current personal trainer marketing strategy producing continual growth in your business? I’ve really noticed something with a lot of fitness professionals lately, and in some ways even within my own business. With a number of personal trainer marketing experts sharing ideas and business building strategies there has been a huge shift to using […]
Inspiration and Everything You Need to Know
Yesterday afternoon I received the text I’ve attached to this post. My coaching client Sean out in Vancouver crossed the $100,000 threshold, what an amazing feeling this must be for him. In just 5 months Sean went from 3 personal training clients buying a handful of sessions at a time to building a real business […]
What I’m Doing Wrong and You are Too
Do you know what your weaknesses are? I know exactly what my primary weakness is and I think it’s something you will relate to. I’ve been working to overcome it for years, with all the progress I’ve made I still have much work to do. I’m undoubtedly a control freak and what’s worse not only […]
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