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How I Sell Personal Training

by Cabel | Mar 1, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

This weekend I invited some of my coaching clients to take in a day of coaching and role-playing at my studio in Red Deer. I left no secret untold and exposed them to every aspect of our “million dollar” sales presentation. When it comes to sales success...

Expert Status and Rapid Client Attraction

by Cabel | Feb 15, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Looking for a new way to attract more personal training clients? One of the strategies I used for quickly recruiting more personal training clients early in my career was the local lunch and learn. Not only is this a fast way to fill your schedule but it will also...

Who is Your Customer?

by Cabel | Feb 8, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Today I was preparing my presentation for this year’s Fitness Business Summit in Anaheim, California. I’ll be speaking there in about 6 weeks from now. I’ve really become known in my mastermind group for the systematic way I approach, execute and build my business. In...

A free promotion (that your clients will love) that isn’t free at all

by Cabel | Jan 25, 2011 | Personal Trainer Marketing, Selling Personal Training

If you live in a major centre you might have heard of Groupon, Living Social, or Deal Find. These “Deal of the Day” type sites have become really popular. Lately some of my coaching clients have been absolutely tearing it up with these sites and you can too, with or...

Plastic Magic

by Cabel | Jan 11, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

Here is a hot fitness marketing item that many of the big shots in the fitness industry use, the plastic gift card. As you know a few years ago now reloadable gift cards became a popular commodity. These cards are as good as real money at the issuing businesses. Many...

How Far Do I Chase a Personal Training Prospect?

by Cabel | Jan 4, 2011 | Personal Trainer Marketing, Personal Training Business Tips, Selling Personal Training

One of my coaching clients wrote me an email to ask about how far to chase a procrastinating client. You know the ones I’m talking about… …I need to talk to my husband about. …I’m not sure, let me think about it. …I haven’t decided yet....
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