Creating a Great Personal Training Website

In order to be successful in todays business world, you need to have a great website. Every personal trainer needs to have a website in order to show clients what they can offer, why they are unique and why the clients should trust them. A website should be the cornerstone of your fitness marketing strategy.

The main thing that your website should do is to convert your visitors into paying clients. The secondary strategy is that it should have them sign up to your mailing list. These are the two keys when creating a personal trainers website. If your website is not performing these takes, then it is not performing its function.

When designing (or redesigning) your website, ensure that you focus on the first webpage that a visitor sees when they arrive at your website. You need to design this page with your opt-in form in mind. That page should have one objective. It needs to convert the visitor into a subscriber so that you can send more marketing material to him later.

The website is a critical form of lead generation so you need to maximise the space that you have to use. Don’t waste space with fancy graphics or images. Use solid direct response marketing techniques by using an emotionally charged headline, bullet points, scarcity and a call to action. If you use these aspects in your sales copy, then you will convert far more visitors into subscribers.

Remember that when you are looking for people to sign up to your email list, you need to give them some incentive. In addition to this, you need to ensure that you give them the gift that you promised. This should all be delivered within seconds of the sign-up. If you fail to do this, then you will lose the trust of that subscriber for good.

Once you have the main opt-in page set up, you can turn your attention to the rest of the website. It is important that your contact details are easily accessible on every page. Besides this you can use your website as a vehicle for self promotion. Try to include as many client testimonials as you can get. If you are able to get your present clients on video then you should use this method, as it’s the most powerful (as people wont discount it as easily).

Set up a specific page for testimonials so that people can read them at their leisure. Remember that you need to link to a contact form, or your contact number, so that people can contact you when they feel motivated.

Personal trainers should also give some information about themselves. It is worth including a number of photos of you training clients. This will set the visitors mind at rest. If you can include a map to your gym or studio then you should provide that.

Remember that is it the words that are the most important factor. Don’t spend time on complicated website graphics, as they don’t matter as much as the message that you give out.