You may have tuned in a couple weeks ago as Joshua Neufeld talked about finding your passion in the fitness industry. What many of you may no know is that Joshua only began his real fitness career barely 3 years ago, it began as two very nerve racking interviews with my business partner and myself at One-to-1 Fitness. Joshua has progressed from college grad to senior trainer at One-to-1 Fitness, and more importantly, a budding entrepreneur as an author who’s made his way to five continents.
It’s been amazing to watch Joshua grow, he’s really a product of his environment as I’ve always aimed to share what I’m learning with our whole team in an effort to see each of them grow in this industry, yet I’d hardly take credit for what he has achieved.
I wanted to share this with you simply because no matter where you are now, unless your career or business is exactly what you want it to be, you can quickly grow more than you thought imaginable just as I’ve seen Joshua grow over these last couple years. Beyond your passion understanding your niche is the next critical step.
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After establishing what it is you want in life, it is important to find a way to leverage that passion so that you can continue to do it for as long as you so choose. The great thing about passion is the motivation to be better always exists; however, it is also important to stay mindful of your lifestyle and the types of things you still need to account for (ie. Mortgage, family, bills…etc.). Therefore, after defining your passion it is important to establish the types of things you wish to keep in the remainder of your life, more specifically the amount of cash-flow you need to continue your lifestyle.
What do you need to make your world go around?
After establishing some absolute numbers for income, break it down further on a quarterly, monthly, and evenly weekly basis as to how much you really need to generate to allow for your lifestyle to continue while pursuing your passion. Dependent upon your situation it may be necessary at this point to control some variables in your life according to the amount of income you can generate in a given location. As well, be mindful of the fact that you ALWAYS get out of situations what you put into them. So when pursuing your passion, do so whole-heartedly.
In the fitness industry passion is plentiful, but developing a niche to leverage can be difficult. Consider populations that are unaccounted for and begin to develop ways that you can cater specifically to them and how you can convince these individuals that the service you offer is worth the dollars they earn. At the end of the day any true fitness professional would agree that all individuals (without exception) can benefit from the effects of proper training and nutritional coaching. Therefore, step outside the box and explore populations that have been overlooked by the rest of the industry and by your competitors!
It’s no secret that weight loss is always going to dominate the fitness industry, and given the latest trends in childhood obesity and the poor activity and nutritional habits of the majority of North Americans this is not going to change. But in business sometimes it is better to be a big fish in a small pond, than the opposite. Rather, by stepping away from the “norm” of weight loss clients and going after special populations with more specific needs you will soon establish yourself as a given expert in your “pond” and will leverage your income in a way that most “dime-a-dozen” trainers simply cannot.
The idea is not necessarily to be better, but rather to be different! When walking into a gym for the first time a middle-aged individual will have a hard time determining which trainer will suit them best and in turn your chances of landing that client are slim. BUT! If you can establish yourself as an expert in a given field, and masterfully market yourself to those individuals then you will have successfully established not only a niche clientele but also a definitive and secure place for yourself inside the industry.
YES! Contact me today to schedule a FREE no obligation consultation and trial workout.