Building your mailing list

As a personal trainer, you need to be constantly working on building your mailing list. Your mailing list is of primary importance to your fitness marketing methods, so you need a way to measure if your current strategy is working or not. There are many ways that you can build your mailing list, which are explained below.

Offer an incentive to sign up

If you have a sign up page or pop-up advert on your website, the easiest way to increase your sign up rate is to offer an incentive for people to sign up. Some of the things you can do are to offer a free report, free audio, video or something else of value. It needs to be something that people will receive instantly once they input their name and email address.

Add a money value to your newsletter

A very method of increasing your mailing list is just to add a money value to the newsletter that you send out. Of course, if you do this as part of your fitness marketing strategy, you need to offer information of real value. It is fine to make offers in your emails, but you also need to offer high quality content on a consistent basis.

Use PPC marketing

In order to build your mailing list, you need to bring in more traffic to your website. The easiest way to do this is with pay per click marketing. You can set-up an account in minutes and start driving traffic in under thirty minutes. As long as you have the funds, you can drive as much traffic as you want. This is a great way to test the offer you are making on your website.

Contact other marketers

If you want to build up the size of your mailing list then you can contact other fitness marketers in your community. Offer to give them some content in exchange for them sending the material to their subscriber list. This is a great way to get high quality subscribers on your list without spending any money. Remember that you need to target local businesses if possible, so that you can contact the new subscribers and try to sell your personal training sessions.

Use articles

Another very simple method to increase your mailing list without spending any money is to create and post articles on the Internet. Inside the articles you can post a link that goes directly to your sign up page. This will direct people to get more information from you, if they liked your article.

Take out an advert in the newspaper

In order to build a list of local subscribers you should take out an advert in the local newspaper. If you can get a job as a weekly writer or columnist then this would be even better. The idea is just to offer good information and then tell people where they can learn more from you. Using this fitness marketing tactic is an excellent way to increase the sign up rate of your mailing list.