How Far Do I Chase a Personal Training Prospect?
One of my coaching clients wrote me an email to ask about how far to chase a procrastinating client. You know the ones I’m talking about… …I need to talk to my husband about. …I’m not sure, let me think about it. …I haven’t decided yet. …my husband doesn’t want me to do it(thinks it’s […]
January Marketing
Well it’s almost that time, that time of year where everyone begins with a clean slate. Unusually motivated, ready to dive in and commit, and unfortunately fiscally compromised from Christmas festivities and holiday spending. In the twelve years I’ve been a personal trainer here in Red Deer, January has always been a little anti-climatic. You […]
Looking Back and Ahead
2010 is coming to a close, with Christmas just a couple weeks away it’s safe to say I won’t be thinking about business for too much longer in 2010, and you shouldn’t be either. If you haven’t already you should reflect on 2010, are you happy with all that you have achieved? How will 2010 […]
You Are Only as Good as Your System
I see the same things from trainers over and over again. How do I handle all of these leads, how do I generate more leads because I have too much open space, how do I hire new staff I need somebody right away, what do I do in this situation, and the list goes on. […]
Fitness Marketing: Building the Tribe
[youtube]http://www.youtube.com/watch?v=RyEwV-L654s[/youtube] My good friend and colleague Leanne Ellington (www.NotYourAverageBootCamp.com) weighs in on the importance of “creating community.” This is a great follow up to last weeks post on “True Service” and how critical these both our to a successful fitness marketing strategy.
Earn Immediate Loyalty With Over the Top Service
Let’s face it, true service (what a brilliant tag line Kal Tire has adopted, a whole mission statement in two words) is very, very rare in our society today. Last weekend I gave the example of going to Home Depot, having only the self checkouts open and then the machine asking me how many bags […]
Moving Your Prospects to the Buying Position
In the last couple posts I’ve talked about the mechanics of building your personal trainer marketing funnel. Still for most the big key task is continually growing the steady in stream of new prospects into your marketing funnel. At some point though, you need to be able to systematically move people from potential buyers to […]
Set, Show, Close, Know Your Metrics
How long a period has elapsed since your last 10 inquiries for your service? Of those 10 how many did you get to meet with and spend any amount of time with? And of those how many became paying clients? If you can’t answer this off the top of your head you should be able […]
How-to Make Your Services a Hot Commodity
I was recently asked a number of questions about my sales presentation that I present to new potential clients. For years I was maintaining a very high close ratio with new potential clients. The great service I provided and the results were generating a lot of referrals, so to keep up I essentially had to […]
Your Marketing Funnel and the Desperation Loop
Almost all new trainers, myself included, seem to get stuck in the Desperation Loop. The Desperation Loop is that time where we are trying super hard to generate momentum in our businesses. We’re often struggling to make ends meet; trying to take clients any where we can to ensure income continues to flow. We’re scratching, […]
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