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The Power of Re-Packaging as a Fitness Marketing Strategy

Some of the best fitness marketing campaigns come from simply re-packaging or re-organizing your existing services creating a completely unique program with incredible perceived value. A good example, last week we re-packaged our ongoing group exercise program (FIT Camp) into a fitness marketing strategy called the 21 Day Rapid Fat Loss Bootcamp. In 72 hours we signed […]







How I Use Paper to Sell Personal Training

If you haven’t already read last week’s post you should do so before reading this one. In this week’s post we’re going to pick up where we left off. Now that you understand your client’s needs, previous experiences, expectations and have made them a little emotional about the whole situation; how do you move them […]