I can’t tell you how many clients I’ve had that really struggled with how to present pricing when selling personal training or fitness service.
It seems like so often we’re apprehensive to ask for money, I know at one time this was a problem for me too.
I was so passionate about fitness and working out I just wanted everyone to know what I knew; and I felt bad asking them for their money.
That sounds so stupid, even as I typed it, but totally the truth; and I suspect you might feel some of this too.
This video explains the exact process I used for years and years, it’s worked well for teaching others, giving them a guideline and method to follow that makes the conversation natural and authentic when presenting pricing for personal training or any fitness service.
It also (as you’ll learn in the video) creates something that can be given to the client to take home, and helps guide the spouse conversation that’s usually the roadblock to a decision today.
Give it a try, see if this helps you.
How would you like a raise? There’s no doubt you deserve one, and there’s no better day for a raise than Monday! Seriously though one of the areas I find lacking within many personal trainers fitness marketing strategies is their pricing. As consumers we’re honestly all fairly predictable; we know we want to feel like we’re getting a good deal, we want to feel like we had some say or control in that deal and we’re afraid we’ll miss out on something if it’s available for a limited time or at a limited price.
One of the simplest fitness marketing strategies you can have is to be expensive. If your prices are high you have options to create discount scenarios periodically without stress. Basic economics says that the market will dictate price based on supply and demand, essentially this is true. When you need more clients demand is low, stimulate demand by creating a short term price reduction to stimulate desire and fear of loss.
Watch the video below and you’ll get a much better sense of why I’d suggest your next decision to improve your fitness marketing campaigns is to raise your prices.